Why Your Website Isn’t Ranking — And What You Can Do About It
You’ve built a beautiful website. But it’s not showing up on Google. What went wrong? Let’s explore some of the most common reasons websites underperform in search and how to fix them.
The Issues I face
First, your site structure might be unclear — poor navigation or lack of internal linking can confuse search engines. Second, your content may not be optimized for the right keywords. Without proper titles, meta descriptions, and headings, your site won’t compete.
Other issues include slow page speed, lack of alt text for images, no mobile optimization, or duplicate content. Tools like Google Search Console and Screaming Frog can help identify technical SEO issues.
The Consistency
SEO isn’t just a one-time task — it’s an ongoing process. Regular audits, content updates, and performance monitoring help ensure your site stays visible, relevant, and competitive.
Martin Dan
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